As readers and as consumers, we are all accustomed to reading newspapers and magazines that carry advertisements in the form of banners and visuals. This serves as a source of information for the readers (read potential buyers) and helps businesses generate inquiries and sales.
However, the inability to target the right set of audience and the lack of measurable outcomes often leaves a lot to be desired from print advertising.
As consumers have moved to the online medium, newspaper and print advertising has also evolved into Static Banner Advertising. It has all the benefits of the offline version, without any of its drawbacks. All of this at a fraction of the cost!