Social media optimization, shortly known as SMO, is an important part of search engine optimization which plays an important role in influencing the ranks of a website in major search engines. It makes feasible ways for creating brand awareness through various social media channels easily that can help to connect with the customers as soon as possible. Another thing is that it allows a business firm to have a strong online presence while promoting a brand or service. In addition, it contributes more to connect with the customers directly that gives ways......

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