To start with, we break the audience into mutually exclusive, collectively exhaustive grids. Each grid combined with an interest represents a persona .
Video Ads- YouTube
YouTube is currently the second largest program behind Google, with over one billion distinctive users, over billion hours of videos watched every month and a hundred hours of video uploaded each minute.
YouTube could be a massive part of several people’s lives, whether or not they area unit reception or on the go, creating it a good platform to advertise.
YouTube TrueView video adverts mean you simply pay once somebody watches your advert. There area unit 2 advert formats out there, In-Stream and In-Display.